Onset Dermatologics had very strong brand equity and recognition with dermatologists. In creating a new, fresh identity, retaining the equity of the name Onset was essential. The brand narrative needed to communicate the importance of science and research. I created a new logo with innovative and adaptable architecture using the letter O as the new brand identity and displaying it as a mathematical formula. The result was a very unique solution bringing new life to an already strong brand.
Brand Identity Design
Packaging Design
Marketing Design
