Merz Pharma needed to stimulate renewed and revitalized interest in the Naftin brand, a cream used for the treatment of tinea infections. To differentiate Naftin from its competitors, I refined the brand identity and used patient lifestyle situations to convey the therapeutic benefits of Naftin. I also created digital, packaging and marketing design. Subsequently, IMS reported in June 2012 Naftin was the number one topical antifungal brand among Dermatologists and Podiatrists in the U.S.
Brand Identity Design
Packaging Design
Digital Design
Marketing Design
