Diba, Inc. is an innovative company that specializes in fluid path applications for worldwide clinical and scientific companies. They design and create only high quality assemblies and products for laboratory and scientific research environments. My task at Diba was to design a new and bold corporate brand identity that is now highly recognizable among U.S. customers as well as international subsidiaries. I also developed internal systems to leverage print and interactive communications to protect the new corporate brand identity. A resource guide that I developed was instituted company-wide to keep all branding identity consistent in the many business channels where Diba operates.
UPDATE: In 2020, Diba Industries and Bio-Chem Fluidics were rebranding as Arcmed.
Brand Identity Design
Digital Design
